Sunshine Coast Phoenix join the tribe.

6 February 2018

We are excited to announce that the Sunshine Coast Phoenix will be joining the tribe. 

The partnership between Tribal Sport and Sunshine Coast Phoenix will see the coming together of two associations who share similar goals with focus on improving the standards of basketball on the sunshine coast. This partnership will see tribal sport as the official apparel and merchandise supplier to the Sunshine Coast Phoenix from 2018-21. 

The partnership included an entire rebrand of the Phoenix, Tribal worked closely with the Phoenix to help create a new modern logo and look which both sides felt would help lead the Sunshine Coast Phoenix club into a new era.  

“We wanted to take inspiration from the original logo, by combining the two main elements (the phoenix and basketball) we were able to produce a new modern alternative. The phoenix cuts its figure from the basketball, without overpowering it, together they create a balance, coupled with a new font group the new logo actively speaks basketball and along with the new apparel ranges will help the Phoenix lead from the front”. Sam Lake – Tribal sport.  

The opportunity to supply Sunshine Coast Phoenix with apparel and merchandise will be a stepping stone for Tribal Sport into the Basketball market and aligns with our strategy to grow our business and venture into new and exciting sports.  

Brayden Heslehurst, Operations Manager SC Phoenix had the following to say about the new partnership. 

“Joining the Tribe was an easy choice for the Sunshine Coast Phoenix after all the hard work David and the staff put into to helping us rebrand our association and also after seeing the quality of their product and their designs. Through this work we have been able to develop a relationship which has developed into a three year deal between the Phoenix and Tribal Sport and a move, for us that we think will take us further in the process of becoming one of the top clubs in Queensland.”  

If you are interested to learn more about Tribal Sport, and how we could work with you, please contact our sales team 

If you are interested in learning more details about the Sunshine Coast Phoenix or Sunshine Coast Basketball Association and how you can participate please visit  

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